J America Signs Exclusive Distribution with LiT Coolers

FOWLERVILLE, Mich., Jan. 18, 2017 /PRNewswire/ -- J. America announced today an exclusive North American distribution agreement with LiT Coolers, an industry leader in the rotational molded cooler and stainless tumbler market. In this new partnership LiT Coolers will leverage J. America's best in class distribution and LiT's innovative products driven by their patented technology to accelerate market share growth.

LiT Coolers is best known for its patented Night-Sight LED Technology which fully illuminates the contents of the cooler without compromising precious cooler space. The LiT Cooler technology also features integrated 'Ice Legs' for better ice retention and a fully customizable logo window.

J. America's distribution currently services 25,000+ doors in the outdoor, resort, military, corporate and team-licensed markets, and has already established a LiT Cooler co-branding agreement with John Deere.

"Going back their roots, J. America continues to be a proven force in the collegiate licensed and corporate branding products arena, making this an ideal partnership for our growth goals at LiT Coolers," said Donald Howell, LiT Coolers CEO. "We look forward to J. America's distribution capabilities and efforts for our future success."

"We are very excited to partner with LiT Coolers, their patented integrated technology both lights and cools the inside of the cooler while not taking up valuable interior space.  The ability to fully customize their cooler gives LiT the competitive edge," said William Pope, J. America Outdoor Division President.

About LiT Coolers
A cooler's performance shouldn't end when the sun goes down. LiT Coolers keep things cold all day and all night, and are guaranteed to handle the toughest adventure you throw at it – whether it's a tailgater at the big homecoming game, at the beach, or on that needed fishing or hunting trip. Offered in 22-, 32- and 52-quart sizes and in five colors. LiT coolers feature a unique Night-Sight LED liner to fully illuminate the contents, plus the special roto-molded construction allows for use of 'Ice Legs' for longer ice retention.

About J. America
Since its founding nearly 25 years ago, J. America has grown to become one of the largest licensed apparel companies in the United States. One of the leading sportswear companies to the collegiate, resort, military and corporate markets, J. America is also the global apparel licensee for John Deere and the exclusive apparel partner of The Ohio State University. The company is a leader in corporate social responsibility and is an active member of the Fair Labor Association as a Participating Company.

J. America is a portfolio company of Blue Point Capital Partners.

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