Talladega Superspeedway LiT Cooler

talladega speedway lit cooler

LiT Coolers recently signed a three-year partnership agreement with Talladega Superspeedway for the 2017-2019 race seasons. And with new partnerships come new promotions.

CEO Donald Howell noted that LiT Coolers has a long list of promotional events and product displays planned for all races at Talladega Superspeedway. “We’ll have fun acquainting race fans with our coolers and tumblers, with our tailgate package upgrades we’ll be giving away to unsuspecting campers, plus we’ll also demonstrate how our patented cooler technology will enhance their day – and night - at the Superspeedway,” Howell said.

Three lucky race fans at the GEICO 500 will receive a tailgate upgrade from LiT Coolers, including a custom, one-of-a-kind Talladega Superspeedway LiT Cooler.

So be sure to come on down to Talladega Superspeedway May 5-7 for the GEICO 500 for a chance to upgrade your tailgate!

Race fans can follow @litcoolers on Facebook, Twitter, and Instagram for more information on this and future promotions.

Log on to or call 877-Go2-Dega for more information on tickets and camping.