News

Flora-Bama Fishing Rodeo

LiT COOLERS & THE FLORA-BAMA FISHING RODEO LiT Coolers is an official sponsor at this year’s Flora-Bama Fishing Rodeo - The ‘Funnest’ Fishing Tournament on the Gulf Coast The Flora-Bama Fishing Rodeo is the “Every Man’s” fishing rodeo! Just like the Lounge you don’t have to be a VIP to fish this tournament. Categories will range from Catfish to Bill Fish and everything in-between. Heck we’ll probably see who can catch the biggest crab before it’s all said and done. With that said we will be giving away top of the line prizes I can promise you that! The tournament will be held at the Flora-Bama Yacht Club across the street from the world famous Flora-Bama Lounge & Package Store. The...

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Talladega Superspeedway LiT Cooler

LiT Coolers recently signed a three-year partnership agreement with Talladega Superspeedway for the 2017-2019 race seasons. And with new partnerships come new promotions. CEO Donald Howell noted that LiT Coolers has a long list of promotional events and product displays planned for all races at Talladega Superspeedway. “We’ll have fun acquainting race fans with our coolers and tumblers, with our tailgate package upgrades we’ll be giving away to unsuspecting campers, plus we’ll also demonstrate how our patented cooler technology will enhance their day – and night - at the Superspeedway,” Howell said. Three lucky race fans at the GEICO 500 will receive a tailgate upgrade from LiT Coolers, including a custom, one-of-a-kind Talladega Superspeedway LiT Cooler. So be sure to...

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Night Sight Patent Victory

BIRMINGHAM, Ala., Feb. 15, 2017 /PRNewswire/ -- LiT Coolers, known for its patented Night Sight technology, filed an action in U.S. Circuit Court in the Northern District of Alabama against Visual Promotions, LLC and Wildwood Trading, Inc. (formerly known as Frio Coolers, Inc.) alleging infringement of LiT Coolers' U.S Patent No. 8,931,910 for a Container Apparatus. The case has been settled and Visual Promotions, LLC and Wildwood Trading, Inc. have stopped manufacturing and selling the allegedly infringing cooler. Visual Promotions, LLC and Wildwood Trading, Inc. deny any liability for infringement, and nothing in the settlement may be interpreted as an admission of liability.LiT Coolers CEO Donald Howell stated, "We are pleased with the results of this settlement.  LiT Coolers will defend...

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LiT Tumblers Now Available

Get Yours Here Keep your drink hot or cold longer! Our new tumblers are not only built to last a lifetime, they're also customizable with our patent-pending lighted logo window.- High quality brushed stainless steel finish—All Sizes (20oz & 30 oz.)- Double walled, vacuumed sealed designed.- Made with Stainless steel and copper lined for outstanding thermal properties.- Keeps hot liquid, HOT and cold liquid cold for up to 6 hours—based on additional factors.- Leakproof design with a screw-on lid, as well as silicone sealed mouthpiece closure.- Battery Operated push button Logo Light.  Battery replaces easily.- Logo Plate that is fully customizable.- Water Resistant light/battery ergonomic rubber grip.  - Non Dishwasher Safe. Patent Pending Technology - LiT Exclusive:- Lighted Night Sight®...

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J America Signs Exclusive Distribution with LiT Coolers

FOWLERVILLE, Mich., Jan. 18, 2017 /PRNewswire/ -- J. America announced today an exclusive North American distribution agreement with LiT Coolers, an industry leader in the rotational molded cooler and stainless tumbler market. In this new partnership LiT Coolers will leverage J. America's best in class distribution and LiT's innovative products driven by their patented technology to accelerate market share growth. LiT Coolers is best known for its patented Night-Sight LED Technology which fully illuminates the contents of the cooler without compromising precious cooler space. The LiT Cooler technology also features integrated 'Ice Legs' for better ice retention and a fully customizable logo window. J. America's distribution currently services 25,000+ doors in the outdoor, resort, military, corporate and team-licensed markets, and has...

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